Emphasizing the critical importance of strategic timing in church decision-making, particularly concerning significant projects like facility expansions or improvements. It highlights that indecision, often stemming from untested assumptions about congregational support, can lead to missed opportunities for ministry impact. CGS advocates for proactive engagement with the congregation to accurately assess readiness and support, suggesting that leaders often rely on limited feedback from a small group of trusted individuals, which may not represent the broader congregation's views. By utilizing tools such as surveys and engaging experienced consultants, churches can gain clarity and confidence in their decisions, ensuring that actions taken align with the congregation's true sentiments and are timely to maximize impact.