Capital Campaign Impact: General Fund Giving
There are many myths associated with church capital campaigns. Here at CGS, we decided it was time to investigate the myths and find reality. To do so, we commissioned an independent agency (Arbor Research) to conduct a rigorous research project. Their study encompassed 52 pastors representing 17 different denominations.
The findings from the study were surprising and many myths got busted. Here is one of the more significant discoveries:
Myth: Implementing a capital campaign will negatively impact our
church’s general fund giving.
Reality: 60.9% of churches who completed a capital campaign saw an increase in their general fund giving. Only 4.3% had decreased giving to their general fund (34.8% remained unchanged).
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